BC Technologies approached Ninetwo to make a change to the brand identity of the business, modernising their visual language to match the innovative, problem-solving obsessive of their team. We collaborated with them firstly on the brand mark and tone of voice, stretching across the logo, core messaging, and positioning, which quickly then branched across all of BC Tech’s printed, online, and internal/external signage. An exciting project to be involved in, and the final outcome was the positioning of a very brave, bold, and playful brand ready to make waves in the industry.
The brand refresh was initially digitally focused, to be adaptable, playful, and brave. The build-up of the pixels within the identity is a direct link to the bits, bytes, and pixel makeup of the data-driven digital age. Back to basics with simplified shapes with squares and circles as the foundations of the visual language. A brave colour palette is used to complement the simplicity and well as positioning the brand as a leader.
Print isn’t dead. Even with a digitally focused business. An approach of quality of quantity was taken when considering the output for BC Technology. From business cards printed on duplexed boards with soft touch lamination finishes to premium corporate folders with capacity and bespoke litho colour matching.