Video and animation have become increasingly important in modern brand strategy. They are effective in creating an emotional connection with the audience and can be used to demonstrate product features or convey complex ideas in an easy-to-understand format. In this blog, we will discuss how video and animation can enhance your brand strategy, providing examples and metrics to demonstrate their effectiveness.
- Increased Engagement
Video and animation are both powerful tools that can increase engagement on your website or social media channels. According to Forbes, websites that use video have an average of two minutes longer dwell time compared to those that don’t. The same study showed that video content receives 1200% more shares on social media compared to images and text combined.
One great example of using video for engagement is Dollar Shave Club’s viral ad campaign. The brand created a video that was humorous, relatable, and spoke to the pain points of its target audience. The ad went viral, generating millions of views and shares across social media platforms, increasing brand awareness and engagement.
- Improved Conversions
Video and animation can help improve conversions by providing a clear demonstration of product features and benefits. A study by Eyeview Digital found that using video on landing pages can increase conversion rates by up to 80%. Additionally, videos that explain products or services can improve purchase intent by 97%.
One example of using animation to improve conversions is Dropbox’s animated explainer video. The video effectively explains the product’s features and benefits in an engaging and easy-to-understand way. The video was a key factor in the company’s growth, generating over 10 million views in just a few months.
- Enhanced Brand Storytelling
Video and animation are both effective in telling a brand’s story in an engaging and memorable way. They can help convey your brand’s personality and values and make your brand more relatable to your target audience.
An example of using video to enhance brand storytelling is Coca-Cola’s “Share a Coke” campaign. The brand created a video that showcased people sharing a Coke with their loved ones, evoking a sense of nostalgia and happiness. The campaign was successful in increasing sales and brand awareness, with Coca-Cola reporting a 2% increase in sales and a 7% increase in brand love.
- Greater Accessibility
Video and animation can help make your brand more accessible to people who may have difficulty understanding complex information. They can also be used to create content that is more accessible to people with disabilities.
One great example of using animation for greater accessibility is Google’s “How Search Works” video. The video provides an easy-to-understand explanation of how Google’s search engine works. The animation makes complex ideas more accessible to people who may not have a technical background, making it an effective tool for increasing brand awareness and engagement.
- Improved SEO
Video and animation can also improve your website’s search engine optimization (SEO). According to HubSpot, adding a video to your website can increase the chance of a front-page Google result by 53 times. Additionally, videos that are shared on social media can also improve your website’s search ranking.
One example of using video to improve SEO is Blendtec’s “Will it Blend?” campaign. The brand created a series of videos demonstrating the power of its blenders by blending a variety of objects, including iPhones and golf balls. The videos went viral, generating millions of views and shares across social media platforms, and improving Blendtec’s search engine ranking.
In conclusion, video and animation are powerful tools that can enhance your brand strategy in many ways. They can increase engagement, improve conversions, enhance brand storytelling, make your brand more accessible, and improve your website’s SEO. By incorporating video and animation into your brand strategy, you can create engaging and memorable content that resonates with your target audience, increasing brand awareness